An analysis of the aspects of marketing and management in southeast asia

The application is simple to use and depending on the scenario allows real time response to dynamic and changing situations as the drill unfolds, and in addition provides a hard copy record of our SGF officers actions Security Guard Force SupervisorEnergy Sector I am pleased to say we effectively partnered with PreparedEx, LLC to conduct a simulation exercise with our Incident Management Team which included scenario creation unique to our business, the dynamic delivery of said scenario, and a debriefing that focused on risk decision making in the face of a crisis. Their unique expertise and ability to manage the event was the subject of universal praise from our management team. They have been instrumental in helping shape our preparedness strategy, improved our processes and worked with all levels of global leadership to ensure we are prepared for a variety of potential issues. Communications Manager Chemical Company The use of the LaunchPAD application during our exercises assisted CLNG in demonstrating to our regulatory and external stakeholders that we were operationally ready to manage an incident.

An analysis of the aspects of marketing and management in southeast asia

Travelling in the region is also a challenge, Southeast Asia has 2 types of geographic regions, the mainland region consisting of Vietnam, Laos, Cambodia, Thailand, and Myanmar Burma ; and the insular or island region which includes Malaysia, Singapore, Brunei, Indonesia, East Timor, and the Philippines.

Insular archipelagos, like the Philippines and Indonesia, are composed of thousands of islands, requiring a huge amount of travel for large-scale nationwide studies. Unlike most western and developed economies, there is limited availability of secondary including online and offline research data.

Government transparency is not consistently practiced, and censorship exists for online content. The following are general guides to conducting research in the region, compiled from various market industry and competitor studies the SIS SEA Regional Office has conducted in the region: Weather can have a major impact on fieldwork Most countries in the region are within the path of annual tropical typhoons.

Between May to October of every year, SEA experiences heavy rains and typhoons that heavily impact fieldwork scheduling and mobility due to flooding and power and telecommunications failures, especially in countries with poor infrastructure.

Vehicular traffic congestion limits mobility In urban and metropolitan areas, the lack of efficient public transportation, massive vehicle volume, lack of effective management, and large-scale infrastructure projects cause congestion that affects timing and scheduling fieldwork.

This limits the number of home visits and In-Depth Interviews IDIs per day, as travel from one area to another takes significantly longer. Be mindful of safety concerns at night time Mobility for the masses is limited due to lack of reliable public transportation, petty crimes, and the unscrupulous practices of taxi drivers also make it difficult to schedule interviews late at night; scheduling is often done during day time until early evening to ensure the safety of the respondents and the research team.

Due respect and compliance of prayer times and religious holidays must be made In predominantly Christian countries like the Philippines and East Timor, Easter and Christmas are major holidays and businesses are closed for a week to two weeks before, during and after these holidays.

In predominantly Muslim countries like Indonesia, Brunei and Malaysia, home visits and interviews must be scheduled considering prayer times and religious holidays. Understand the culture of hospitality and hierarchy Foreigners especially Westerners are still highly regarded in most SEA societies.

There is a high degree of service and respectfulness resulting in deference and agreement which would often be misinterpreted as lack of analytical input and initiative. Recognize the continued existence of Patriarchal Societies While massive industrialization and female empowerment are happening across SEA, there is still a strong underlying focus on deference to the opinion and direction of the male members of the family, business, and society in general.

In conducting focus group discussions or home visits, most female respondents might not be able to openly express their perspectives when asked with a male present.

Learn proper Communication and Feedback practices Across the Asian culture, agreeableness, diplomacy and respectfulness are essential in communication. Direct language and demands are often met with silence and agreement but not necessarily understanding, acceptance and compliance.

Market Research Southeast Asia

Negative opinions or feedback are also culturally unacceptable, hence, a positive approach to sharing information and constructive criticism are needed to have an open and transparent communication and proper execution of the project.

Establish Personal Rapport and Interaction It is very important to establish personal rapport, either in conducting business or in conducting interviews.

Although there is widespread adoption of technology in terms of mobile telecommunication and the internet, business transactions must be preceded by a personal meeting, and in-depth interviews must be done face-to-face. Hence, the better options are Computer-Aided Personal Interviews or in-facility online surveys to encourage successful execution.

An analysis of the aspects of marketing and management in southeast asia

Always consider the localization of concepts and nuances of Language Concepts and context must be clearly understood. SEA languages are contextual and definitions and meanings are affected by different tones; the same words with slight differences in tones can mean completely something different.

It is essential that project objectives, screeners, questionnaires and expected outputs are discussed and understood in detail prior to the project.


There must be an emphasis on proper translation of documents as rough interpretations may totally change meanings and definitions. Personal interaction is imperative in Southeast Asia and despite the wide adoption of internet usage and mobile phones, interviews are still conducted in person.

The low cost of labor and operating costs allow inexpensive execution Paper-Aided Personal Interviews.Marketing Management Analysis, Planning, and Control, Philip Kotler, , Marketing, pages. Marketing and the Bottom Line The Marketing Metrics to Pump Up Cash Flow, Tim Ambler, , Business & Economics, pages.

General Management Programme

Southeast Asia: a SWOT analysis by the OECD ECMI Symposium on Marketing and Innovation Rotterdam, 28 May Yves Leterme Deputy Secretary-General. Market Research Southeast Asia SIS International T00 SIS International Southeast Asia guides and works with clients in navigating through the many challenges in conducting fieldwork in SEA.

lack of effective management, and large-scale infrastructure projects cause congestion that affects timing and scheduling fieldwork.

. JSTOR is a digital library of academic journals, books, and primary sources. The event will bring together a diverse mix of professionals from Germany, Australia and Asia-Pacific countries including senior government ministers.

The Journal of Management and Marketing Research (JMMR) publishes original, unpublished manuscripts related to contemporary issues in management and marketing.

Any topic related to management or marketing is appropriate for publication consideration in the journal.

An analysis of the aspects of marketing and management in southeast asia
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